How to create a powerful name for your brand or product

Design thinking applied to Naming So you have a new product or brand, your business strategy is in sync, you have your graphic designers ready and the only thing missing seems to be the most important piece of the puzzle - a name. Naming can be a complex task because: Once it’s out there it is very likely - and not recommended - that you change it; The market is overwhelmed with brands already and…

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Ideate, prototype, create.

A review on the Digital Thinkers Conference in Amsterdam, 2019 It was last weekend (14-15 Feb) in Amsterdam that the Digital Thinkers Conference happened. Organised by the Awwwards, the most visited digital design awards platform in the world. Every year the Awwwards holds conferences in iconic cities around the globe and Amsterdam was the last chosen destination for such an event. David Kelley…

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A beginners’ guide to brewing with Chemex

This week we’ll take a look at all the steps required to make astonishing coffee with a Chemex at home. The Chemex Coffeemaker is a manual, pour-over style glass-container coffeemaker that Peter Schlumbohm invented in 1941, and which continues to be manufactured by the Chemex Corporation in Chicopee, Massachusetts. In 1958, designers at the Illinois Institute of Technology said that the Chemex…

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Just in: small batch of Jamaican Blue Mountain in store next week

We expect the shipment of a limited quantity of green beans next Monday. We’ll be offering the roasted beans from Tuesday, but quantities are limited, so be quick. Blue Mountain Peak is the highest mountain in Jamaica and one of the highest peaks in the Caribbean at 7,402 ft. It is the home of Blue Mountain coffee and their famous tours. It is located on the border of the Portland and Saint Thomas…

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Just in: small batch of Jamaican Blue Mountain in store next week

We expect the shipment of a limited quantity of green beans next Monday. We’ll be offering the roasted beans from Tuesday, but quantities are limited, so be quick. Blue Mountain Peak is the highest mountain in Jamaica and one of the highest peaks in the Caribbean at 7,402 ft. It is the home of Blue Mountain coffee and their famous tours. It is located on the border of the Portland and Saint Thomas…

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Making sense of the SCAA’s new Flavor Wheel

The SCAA updated the wheel to reflect the finer nuances needed to describe flavors more precisely. The new descriptions are more detailed and hence allow cuppers to distinguish between more flavors. While this is going to be a big change for professional coffee tasters, it means a lot to you as a consumer as well. We’ll explain how the wheel came to be, how pros use it and what the flavors…

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